Celgene DataOps Case Study: Meeting the Product Launch Challenge with DataOps
It costs between $2-3B to bring a new pharmaceutical to market. When a new drug is introduced, it is already halfway through its patent life. This makes the first 6-12 months of a pharmaceutical launch critical to a product’s lifetime revenue. The vendor needs up-to-date information to allocate samples, plan marketing events, and monitor progress vs. goals. With so much at stake, pharmaceutical companies like Celgene make strategic investments to maximize product adoption and adherence during the initial phase of a drug product’s life cycle.
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