Case Study: Reinvent Marketing Automation with the DataKitchen DataOps Platform
A global pharmaceutical giant sought to drive top-line growth by modernizing its marketing operations using a marketing cloud platform. The project included a migration to a new marketing automation solution and required integrations with numerous internal and third-party data sources. The plan initially required eighteen months for implementation. Using the DataKitchen DataOps Platform, which automates deployment, controls quality and supports Agile development of analytics, the company was able to start delivering value in six weeks and completed the migration in about one third the time.
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